Gopuff, a well-known instant commerce platform, has reportedly launched its Ads platform in the U.K. in a bid to bring unique opportunities to new brands to target high-intent customers on shopping.
As per Senior VP of Business, Gopuff, Daniel Folkman, some of the largest CPGs worldwide and as well as exciting emerging brands, including PepsiCo and Liquid Death, for two years, are leveraging Gopuff Ads to reach young and engaged customers to drive incremental sales in the U.S.
With the team continuing to grow and innovate within the retail media space, the company is thrilled to unveil Gopuff Ads, a platform powering 4x return on ad spend for its U.S. advertisers as well as brands to reach the U.K. customers, Daniel added.
Customers make use of Gopuff to purchase items for urgent requirements, which is an excellent opportunity for firms to advertise. Gopuff captures these customers with strong intent, delivers the advertised goods in minutes, and reduces the marketing funnel from consumption to discovery.
As a result, Gopuff Ads helps clients discover pertinent, engaging products while generating great income and ROI for partners.
Apparently, the company has expanded its cooperation with Rokt, a top ecommerce technology startup, to enable non-endemic advertising at checkout besides pushing CPGs to advertise their products on Gopuff.
With Rokt, U.K. businesses outside of CPGs, such as streaming and entertainment providers, as well as financial and credit card companies, may target the specific consumer base of Gopuff with pertinent marketing. This capacity has enabled an engagement rate of 5% above average in the U.S.
According to eMarketer, advertising investment in retail media is expected to reach about $60 billion by 2024. Gopuff is pushing innovation in the retail media field by integrating the quick pleasure of brick and mortar to more practical online buying. This creates new opportunities for brands, marketers, and influencers to engage with customers where they are and drives considerable ROI.