Automotive manufacturer Maruti Suzuki has reportedly announced that four more cities-Indore, Jaipur, Mysore, and Mangalore, will be provided with the company’s vehicle subscription service. Thus, the carmaker will now offer this service across 19 Indian cities.
Car models from both channels- Nexa as well as Maruti Suzuki Arena, are available under this subscription program. Ertiga, Dzire, Swift, WagonR, and Vitara Brezza are models available from the Maruti Suzuki Arena channel. On the other hand, Nexa has models like Baleno, Ignis, Ciaz, XL6, and S-Cross available for subscription.
Maruti Suzuki has reportedly stated that it has collaborated with three subscription partners- ALD Automotive, Myles, and Orix, for the subscription service.
Using the vehicle subscription service, consumers can get the experience of owning the vehicle without actually buying one. This business strategy opens new growth avenues to the automaker and averts consumers from financial issues.
Consumers can have the vehicle by paying the monthly rental, which includes registration charges, insurance, vehicle usage, and maintenance charges among others.
Maruti Suzuki initiated this subscription program in July 2020. Although the concept of car subscription is relatively new in India, it is picking some pace in the country. Car brands other than Maruti Suzuki have also decided to implement this strategy.
The Senior Executive Director of Marketing and Sales for MSI, Shashank Srivastava, apparently commented that the vehicle subscription program is at its nascent stage in India and the automakers are diligently upgrading its program by taking customer feedback. He also said that the addition of four new cities allows Maruti Suzuki to serve more consumers.
Maruti Suzuki India (MSI) is a subsidiary of Suzuki, a Japan-based automotive manufacturer. MSI was founded by the Indian government and Suzuki Motor Corp. took ownership from the Indian government in 2003. Maruti’s first factory for manufacturing was built in Gurugram, Haryana in 1982.