Friday, May, 27, 2022 12:42:50

Snapchat has reportedly launched the Dynamic Stories feature to enable new outlets to issue real-time news so that users do not miss recent happenings worldwide without leaving the app.

Dynamic Stories will be provided in the Discover section of the app and will leverage the RSS feed of a partner news publisher to create Stories based on the web published news. The content will also receive real-time updates, so it does not miss out on any news stories.

This will enable users to gain access to news in real-time, be it the fashion world gossip or updates on the political world. Furthermore, Dynamic Stories also intends to offer users with local content to users worldwide. This feature is now available in the United States, India, France, and the UK.

For India, the messaging app has collaborated with news publishers like Sportskeeda, The Quint, GQ India, Pinkvilla, MissMalini, Vogue India, and Times Now. On the other hand, the United States get Complex Networks, Bloomberg, Axios, CNN, ESPN, New York Post, Condé Nast (Self, Vogue), Insider, Self, Page Six, The Washington Post, The Wall Street Journal, Vice, Vogue, and TMZ as news publishers for the feature.

For the United Kingdom, there is The Mirror, The Independent, GQ UK, and British Vogue and for France, Snapchat has partnered with publishers like Foot Mercato, GQ France, Gala, Femme Actuelle, Marie Claire FR, Le Figaro, Vogue France, and Paris Match.

Rashmi Daryanani of Snapchat also asserted that Dynamic Stories will be available in Hindi, Marathi, and English in India. News content in more regional languages is anticipated to be available over some time.

Interestingly, news publishers are already witnessing the outcomes of this feature. In the first month of launch, The Washington Post garnered more than one million views on its coverage of the Ukraine war whereas MissMalini received 200k views.

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